Absolut Vodka (pitch)
CHALLENGE
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Absolut wanted to extend the brand experience beyond the standard corporate Website to further engage Chinese consumers. Although Absolut products were available online through sites such as Taobao, Absolut wanted to control the online retail environment.
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SOLUTION
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Using the Website as the centerpiece, with shopping as the main attraction, users can purchase their favorite bottle of Absolut, collect limited edition bottles, design their own label, and plan a party with the Home Party Planner. The basic shopping functionality could be extended to an iPhone application so users can keep the party alive with Absolut 24/Seven.
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ROLE
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Concept Development, Art Direction & Design and Usability.
DELIVERABLES
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Photoshop Mock Ups for Website and iPhone Application.
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