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Absolut Vodka (pitch)

CHALLENGE

Absolut wanted to extend the brand experience beyond the standard corporate Website to further engage Chinese consumers. Although Absolut products were available online through sites such as Taobao, Absolut wanted to control the online retail environment.

SOLUTION

Using the Website as the centerpiece, with shopping as the main attraction, users can purchase their favorite bottle of Absolut, collect limited edition bottles, design their own label, and plan a party with the Home Party Planner. The basic shopping functionality could be extended to an iPhone application so users can keep the party alive with Absolut 24/Seven.

ROLE

Concept Development, Art Direction & Design and Usability.

 

DELIVERABLES

Photoshop Mock Ups for Website and iPhone Application.

© 2019 Rachael Smolen