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GE Healthcare China
CHALLENGE
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GE Healthcare needed to re brand its Peace of Mind campaign to appeal to the local Chinese market. The existing European messaging and symbolism did not resonate well with the local healthcare industry and purchasing decision makers.
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SOLUTION
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Redesign and rewrite the GE Healthcare campaign so brochures and print collateral convey the concept of Peace of Mind using imagery from Chinese watercolor painting.
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ROLE
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Concept Development, Art Direction & Design
DELIVERABLES
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Key Visuals, Brochures, Posters, Animation, for Event Backdrop
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