Show More

Hilton Shanghai (pitch)

CHALLENGE

How to attract guests to the new Hilton Shanghai Hongqiao, which is located near the airport, but not close enough to be considered an airport hotel and is not central enough to be a destination for tourists.

SOLUTION

The Hilton Wider Horizons campaign helps communicate that there’s a new Hilton in Hongqiao and highlight the fact that the key benefit of the remote location is space: larger rooms, larger modern facilities and more open space for recreational activities. The idea is articulated by using expansive horizons in each visual and the fact that the user can experience wider horizons by scrolling horizontally through the mini Website.

ROLE

Concept Development, Art Direction & Design

 

DELIVERABLES

Website Mock Ups, Banner Ads, Airport Print Ads, Magazine Ads

© 2019 Rachael Smolen