Culinary enthusiast, Evelyn Lee, crafted an assortment of bold and exotic Asian-inspired ice creams. Her goal was to market her unique flavors to the expat community in Shanghai.
Design a logo and overall identity that is inspired by Evelyn’s South- east Asian roots, but also has a modern, whimsical feel that would appeal to the expat community -- people of Asian and non-Asian backgrounds.
Concept Development, Art Direction & Design
Logo, Business Cards, Labels, Tasting Spoons, T-shirt Design & Website Design