Show More

MooMooChaCha

CHALLENGE

Culinary enthusiast, Evelyn Lee, crafted an assortment of bold and exotic Asian-inspired ice creams. Her goal was to market her unique flavors to the expat community in Shanghai.

SOLUTION

Design a logo and overall identity that is inspired by Evelyn’s South- east Asian roots, but also has a modern, whimsical feel that would appeal to the expat community -- people of Asian and non-Asian backgrounds.

ROLE

Concept Development, Art Direction & Design

DELIVERABLES

Logo, Business Cards, Labels, Tasting Spoons, T-shirt Design & Website Design

© 2019 Rachael Smolen