olay | rachaelsmolen

Olay Moments (pitch)

CHALLENGE

Olay skin care products, although well known in China, are perceived as outdated -- the skin care regimen of your mother’s generation. Olay wanted to appeal to a younger market and educate young women about the benefits of starting a skin care regimen at young age.

SOLUTION

The Olay moments campaign was created to communicate that Olay can be a partner for all of life’s moments, from day-to-day activities, to major life changes – a product for every life stage.

ROLE

Concept Development, Art Direction & Design

DELIVERABLES

Illustrator Storyboard for Campaign Microsite

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