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PepsiCo

CHALLENGE

PepsiCo not only produces Pepsi-Cola, but a number of other popular flavors and beverages for the global market and the Chinese market. To increase brand loyalty, PepsiCo wanted their consumers to know what brands fall under the PepsiCo umbrella.

 

SOLUTION

Create a very simple animation to appear at the end of television commercials for products such as Mountain Dew, 7-UP, Mirinda, etc., to associate the beverage with PepsiCo.

ROLE

Concept Development, Art Direction & Design

DELIVERABLES

Illustrator Storyboard

© 2019 Rachael Smolen